The Pantene Bridal Couture Week kicked off a jovial start on Friday 20 april,2013 at Karachi Expo centre organized by style 360.The show began with thump of a Pantene hair mob choreographed by Body Beat Productions along with the appearance of the Pantene brand Ambassador Nina Lotia on ramp for a mock hair styling of models.

The first display of collections was by Zanib Chhotan,with a perfect blend of elegance and of heavily beaded bridal wear followed by Nadia Chottani with an elaborate collection of jewellery.Subsequent to an exuberant performance by the charming couple,Aamina and Mohib,saim ali came on stage with an exceptional bling.Mona Imran closed the first show with a collection of bravado aesthetic combinations including sarees,Lehanga and Peshwas.